Creativity wordmark typogaphy brand identity palette

0.23k

Created at 03/26/2020 15:32

The palette consists of Light, Semi dark colors. Accent colors #dc94c4 and #5d2743. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #5D2743 (darkest) to #A4B4CB (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 34% across the palette.

The hues stay in one region of the color wheel, spanning about 114°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #5D2743, #73507C, #9F6A94, #A4B4CB, #C87CA4, #DC94C4

Palette Creativity wordmark typogaphy brand identity palette combines 6 color codes:

HEX: #c87ca4, RGB: (200, 124, 164); HEX: #dc94c4, RGB: (220, 148, 196); HEX: #5d2743, RGB: (93, 39, 67)

HEX: #9f6a94, RGB: (159, 106, 148); HEX: #a4b4cb, RGB: (164, 180, 203); HEX: #73507c, RGB: (115, 80, 124)

Simplified version of palette colors

Tint of Pale Violet Red, Shade of Plum, Tint of Purple, Shade of Pale Violet Red, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Creativity wordmark typogaphy brand identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c87ca4	#c87ca4	RGB(200, 124, 164)	—	—
#dc94c4	#dc94c4	RGB(220, 148, 196)	—	—
#5d2743	#5d2743	RGB(93, 39, 67)	—	—
#9f6a94	#9f6a94	RGB(159, 106, 148)	—	—
#a4b4cb	#a4b4cb	RGB(164, 180, 203)	—	—
#73507c	#73507c	RGB(115, 80, 124)	—	—

7 color pairs have low contrast and need improvement which may impact readability.