Branding wordmark creativity grammar colors palette

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Created at 03/24/2020 15:48

The palette consists of Light, Semi dark colors. Accent colors #1cd3ac and #c7c3c5. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #44444C (darkest) to #9CE9D6 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 8°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #16534C, #1CD3AC, #44444C, #4C8C84, #9CE9D6, #C7C3C5

Palette Branding wordmark creativity grammar colors palette combines 6 color codes:

HEX: #1cd3ac, RGB: (28, 211, 172); HEX: #9ce9d6, RGB: (156, 233, 214); HEX: #16534c, RGB: (22, 83, 76)

HEX: #4c8c84, RGB: (76, 140, 132); HEX: #c7c3c5, RGB: (199, 195, 197); HEX: #44444c, RGB: (68, 68, 76)

Simplified version of palette colors

Shade of Medium Aquamarine, Shade of Pale Turquoise, Shade of Dark Slate Gray, Tint of Dark Cyan, Tint of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding wordmark creativity grammar colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1cd3ac	#1cd3ac	RGB(28, 211, 172)	—	—
#9ce9d6	#9ce9d6	RGB(156, 233, 214)	—	—
#16534c	#16534c	RGB(22, 83, 76)	—	—
#4c8c84	#4c8c84	RGB(76, 140, 132)	—	—
#c7c3c5	#c7c3c5	RGB(199, 195, 197)	—	—
#44444c	#44444c	RGB(68, 68, 76)	—	—

4 color pairs have low contrast and need improvement which may impact readability.