Identity branding illustration logo design brand palette

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Created at 03/30/2020 05:43

The palette consists of Semi dark, Light, Dark colors. Accent colors #ab9ce9 and #431a69. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #431A69 (darkest) to #D2CCE4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 32°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #431A69, #444444, #8234CC, #8384B7, #AB9CE9, #D2CCE4

Palette Identity branding illustration logo design brand palette combines 6 color codes:

HEX: #8234cc, RGB: (130, 52, 204); HEX: #ab9ce9, RGB: (171, 156, 233); HEX: #431a69, RGB: (67, 26, 105)

HEX: #8384b7, RGB: (131, 132, 183); HEX: #d2cce4, RGB: (210, 204, 228); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Tint of Blue Violet, Tint of Medium Purple, Tint of Indigo, Tint of Medium Purple, Tint of Thistle, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Identity branding illustration logo design brand palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8234cc	#8234cc	RGB(130, 52, 204)	—	—
#ab9ce9	#ab9ce9	RGB(171, 156, 233)	—	—
#431a69	#431a69	RGB(67, 26, 105)	—	—
#8384b7	#8384b7	RGB(131, 132, 183)	—	—
#d2cce4	#d2cce4	RGB(210, 204, 228)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

5 color pairs have low contrast and need improvement which may impact readability.