Identity covid branding logotype palette

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Created at 03/30/2020 10:07

The palette consists of Light, Semi dark colors. Accent colors #24ec04 and #d4aeb4. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #446C3C (darkest) to #24EC04 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 53% across the palette.

A varied palette: its hues are spread across about 131° of the color wheel.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #16940E, #24EC04, #446C3C, #9F5869, #D4AEB4, #DC9CA4

Palette Identity covid branding logotype palette combines 6 color codes:

HEX: #24ec04, RGB: (36, 236, 4); HEX: #dc9ca4, RGB: (220, 156, 164); HEX: #16940e, RGB: (22, 148, 14)

HEX: #9f5869, RGB: (159, 88, 105); HEX: #d4aeb4, RGB: (212, 174, 180); HEX: #446c3c, RGB: (68, 108, 60)

Simplified version of palette colors

Tint of Lime, Shade of Light Pink, Shade of Forest Green, Shade of Indian Red, Shade of Pink, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Identity covid branding logotype palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#24ec04	#24ec04	RGB(36, 236, 4)	—	—
#dc9ca4	#dc9ca4	RGB(220, 156, 164)	—	—
#16940e	#16940e	RGB(22, 148, 14)	—	—
#9f5869	#9f5869	RGB(159, 88, 105)	—	—
#d4aeb4	#d4aeb4	RGB(212, 174, 180)	—	—
#446c3c	#446c3c	RGB(68, 108, 60)	—	—

8 color pairs have low contrast and need improvement which may impact readability.