Logo packaging design brand identity hex colors

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Created at 04/01/2020 09:11

The palette consists of Light, Dark, Semi dark colors. Accent colors #26ccc5 and #64042c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #64042C (darkest) to #26CCC5 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #26CCC5, #4C3352, #64042C, #AA548C, #C79CB3, #D463A1

Palette Logo packaging design brand identity hex colors combines 6 color codes:

HEX: #26ccc5, RGB: (38, 204, 197); HEX: #d463a1, RGB: (212, 99, 161); HEX: #64042c, RGB: (100, 4, 44)

HEX: #aa548c, RGB: (170, 84, 140); HEX: #c79cb3, RGB: (199, 156, 179); HEX: #4c3352, RGB: (76, 51, 82)

Simplified version of palette colors

Shade of Medium Turquoise, Shade of Pale Violet Red, Shade of Maroon, Tint of Medium Violet Red, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logo packaging design brand identity hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#26ccc5	#26ccc5	RGB(38, 204, 197)	—	—
#d463a1	#d463a1	RGB(212, 99, 161)	—	—
#64042c	#64042c	RGB(100, 4, 44)	—	—
#aa548c	#aa548c	RGB(170, 84, 140)	—	—
#c79cb3	#c79cb3	RGB(199, 156, 179)	—	—
#4c3352	#4c3352	RGB(76, 51, 82)	—	—

5 color pairs have low contrast and need improvement which may impact readability.