Logo packaging design branding

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Created at 08/11/2020 15:38

The palette consists of Light, Semi dark colors. Accent colors #a07144 and #735819. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #6C4A3C (darkest) to #D3B79B (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 26°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #6C4A3C, #735819, #8C5C4B, #A07144, #B0B0AF, #D3B79B

Palette Logo packaging design branding combines 6 color codes:

HEX: #a07144, RGB: (160, 113, 68); HEX: #d3b79b, RGB: (211, 183, 155); HEX: #735819, RGB: (115, 88, 25)

HEX: #8c5c4b, RGB: (140, 92, 75); HEX: #b0b0af, RGB: (176, 176, 175); HEX: #6c4a3c, RGB: (108, 74, 60)

Simplified version of palette colors

Tint of Sienna, Tint of Tan, Tint of Saddle Brown, Tint of Sienna, Tint of Dark Gray, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Logo packaging design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a07144	#a07144	RGB(160, 113, 68)	—	—
#d3b79b	#d3b79b	RGB(211, 183, 155)	—	—
#735819	#735819	RGB(115, 88, 25)	—	—
#8c5c4b	#8c5c4b	RGB(140, 92, 75)	—	—
#b0b0af	#b0b0af	RGB(176, 176, 175)	—	—
#6c4a3c	#6c4a3c	RGB(108, 74, 60)	—	—

8 color pairs have low contrast and need improvement which may impact readability.