Created at 04/02/2020 14:27

Print identity logo guideline colours

The palette consists of Light, Semi dark colors. Accent colors #ecd345 and #1bb1ab. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #3E673C (darkest) to #D0B4B7 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #1BB1AB, #3E673C, #659592, #D0B4B7, #ECD345, #F28CAC

Palette Print identity logo guideline colours has combination of 6 codes colors:

HEX: #ecd345, RGB: (236, 211, 69); HEX: #f28cac, RGB: (242, 140, 172); HEX: #1bb1ab, RGB: (27, 177, 171)

HEX: #659592, RGB: (101, 149, 146); HEX: #d0b4b7, RGB: (208, 180, 183); HEX: #3e673c, RGB: (62, 103, 60)

Simplified version of palette colors

Tint of gold, Shade of palevioletred, Tint of lightseagreen, Tint of cadetblue, Tint of thistle, Tint of darkolivegreen

Color scheme was created by colorswall

Colors codes in palette

Print identity logo guideline colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ecd345	#ecd345	RGB(236, 211, 69)	—	—
#f28cac	#f28cac	RGB(242, 140, 172)	—	—
#1bb1ab	#1bb1ab	RGB(27, 177, 171)	—	—
#659592	#659592	RGB(101, 149, 146)	—	—
#d0b4b7	#d0b4b7	RGB(208, 180, 183)	—	—
#3e673c	#3e673c	RGB(62, 103, 60)	—	—

10 color pairs have low contrast and need improvement which may impact readability.