Idenity brand identity homepage landing page

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Created at 04/04/2020 07:32

The palette consists of Light, Semi dark colors. Accent colors #f07e83 and #2e626a. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1D3D42 (darkest) to #D4C1AB (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #1D3D42, #2E626A, #987966, #D4C1AB, #D5A52F, #F07E83

Palette Idenity brand identity homepage landing page combines 6 color codes:

HEX: #d5a52f, RGB: (213, 165, 47); HEX: #f07e83, RGB: (240, 126, 131); HEX: #1d3d42, RGB: (29, 61, 66)

HEX: #987966, RGB: (152, 121, 102); HEX: #d4c1ab, RGB: (212, 193, 171); HEX: #2e626a, RGB: (46, 98, 106)

Simplified version of palette colors

Tint of Goldenrod, Shade of Light Coral, Shade of Dark Slate Gray, Tint of Grey, Tint of Tan, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Idenity brand identity homepage landing page color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d5a52f	#d5a52f	RGB(213, 165, 47)	—	—
#f07e83	#f07e83	RGB(240, 126, 131)	—	—
#1d3d42	#1d3d42	RGB(29, 61, 66)	—	—
#987966	#987966	RGB(152, 121, 102)	—	—
#d4c1ab	#d4c1ab	RGB(212, 193, 171)	—	—
#2e626a	#2e626a	RGB(46, 98, 106)	—	—

7 color pairs have low contrast and need improvement which may impact readability.