Icon logo branding brand

0.28k

Created at 04/05/2020 09:34

The palette consists of Light, Dark, Semi dark colors. Accent colors #fc848c and #172e3f. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #172E3F (darkest) to #B4C4BC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #172E3F, #394954, #7C8C8C, #B4C4BC, #EC7C74, #FC848C

Palette Icon logo branding brand combines 6 color codes:

HEX: #ec7c74, RGB: (236, 124, 116); HEX: #fc848c, RGB: (252, 132, 140); HEX: #172e3f, RGB: (23, 46, 63)

HEX: #7c8c8c, RGB: (124, 140, 140); HEX: #b4c4bc, RGB: (180, 196, 188); HEX: #394954, RGB: (57, 73, 84)

Simplified version of palette colors

Shade of Light Coral, Tint of Light Coral, Tint of Midnight Blue, Tint of Grey, Shade of Silver, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Icon logo branding brand color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec7c74	#ec7c74	RGB(236, 124, 116)	—	—
#fc848c	#fc848c	RGB(252, 132, 140)	—	—
#172e3f	#172e3f	RGB(23, 46, 63)	—	—
#7c8c8c	#7c8c8c	RGB(124, 140, 140)	—	—
#b4c4bc	#b4c4bc	RGB(180, 196, 188)	—	—
#394954	#394954	RGB(57, 73, 84)	—	—

7 color pairs have low contrast and need improvement which may impact readability.