Branding vector design illustrator colors

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Created at 04/05/2020 11:51

The palette consists of Light, Semi dark colors. Accent colors #3a89c4 and #1e4765. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #1E4765 (darkest) to #DCBBD1 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 115°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #1E4765, #3A89C4, #515053, #7F8387, #98C1E0, #DCBBD1

Palette Branding vector design illustrator colors combines 6 color codes:

HEX: #3a89c4, RGB: (58, 137, 196); HEX: #98c1e0, RGB: (152, 193, 224); HEX: #1e4765, RGB: (30, 71, 101)

HEX: #7f8387, RGB: (127, 131, 135); HEX: #dcbbd1, RGB: (220, 187, 209); HEX: #515053, RGB: (81, 80, 83)

Simplified version of palette colors

Tint of Steel Blue, Shade of Light Sky Blue, Shade of Dark Slate Blue, Tint of Grey, Shade of Thistle, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding vector design illustrator colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3a89c4	#3a89c4	RGB(58, 137, 196)	—	—
#98c1e0	#98c1e0	RGB(152, 193, 224)	—	—
#1e4765	#1e4765	RGB(30, 71, 101)	—	—
#7f8387	#7f8387	RGB(127, 131, 135)	—	—
#dcbbd1	#dcbbd1	RGB(220, 187, 209)	—	—
#515053	#515053	RGB(81, 80, 83)	—	—

4 color pairs have low contrast and need improvement which may impact readability.