Created at 04/05/2020 11:51
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Branding vector design illustrator colors

  • #3a89c4
  • #98c1e0
  • #1e4765
  • #7f8387
  • #dcbbd1
  • #515053
The palette consists of Light, Semi dark colors. Accent colors #3a89c4 and #1e4765. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1E4765 (darkest) to #DCBBD1 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Hues sit in a neighboring band on the wheel (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #1E4765, #3A89C4, #515053, #7F8387, #98C1E0, #DCBBD1

Palette Branding vector design illustrator colors has combination of 6 codes colors:
HEX: #3a89c4, RGB: (58, 137, 196); HEX: #98c1e0, RGB: (152, 193, 224); HEX: #1e4765, RGB: (30, 71, 101)
HEX: #7f8387, RGB: (127, 131, 135); HEX: #dcbbd1, RGB: (220, 187, 209); HEX: #515053, RGB: (81, 80, 83)
Simplified version of palette colors
Shade of steelblue, Tint of lightskyblue, Tint of darkslateblue, Shade of Grey, Tint of thistle, Tint of dimgrey
Color scheme was created by colorswall

Colors codes in palette

Branding vector design illustrator colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#3a89c4 #3a89c4 RGB(58, 137, 196)
#98c1e0 #98c1e0 RGB(152, 193, 224)
#1e4765 #1e4765 RGB(30, 71, 101)
#7f8387 #7f8387 RGB(127, 131, 135)
#dcbbd1 #dcbbd1 RGB(220, 187, 209)
#515053 #515053 RGB(81, 80, 83)

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#3a89c4
#98c1e0
1.98
#3a89c4
#7f8387
1.01
#98c1e0
#dcbbd1
1.09
#1e4765
#515053
1.22

Image palette Branding vector design illustrator colors png