Logo branding colors

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Created at 04/05/2020 20:03

The palette consists of Light, Semi dark, Dark colors. Accent colors #0c98da and #6c6c6c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2C2C2C (darkest) to #90D894 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 76°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0C98DA, #249C86, #2C2C2C, #6C6C6C, #90D894, #A1BDBA

Palette Logo branding colors combines 6 color codes:

HEX: #0c98da, RGB: (12, 152, 218); HEX: #90d894, RGB: (144, 216, 148); HEX: #249c86, RGB: (36, 156, 134)

HEX: #6c6c6c, RGB: (108, 108, 108); HEX: #a1bdba, RGB: (161, 189, 186); HEX: #2c2c2c, RGB: (44, 44, 44)

Simplified version of palette colors

Shade of Dodger Blue, Shade of Light Green, Shade of Light Sea Green, Tint of Dim Gray, Shade of Light Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0c98da	#0c98da	RGB(12, 152, 218)	—	—
#90d894	#90d894	RGB(144, 216, 148)	—	—
#249c86	#249c86	RGB(36, 156, 134)	—	—
#6c6c6c	#6c6c6c	RGB(108, 108, 108)	—	—
#a1bdba	#a1bdba	RGB(161, 189, 186)	—	—
#2c2c2c	#2c2c2c	RGB(44, 44, 44)	—	—

7 color pairs have low contrast and need improvement which may impact readability.