Branding assessment logo process colors

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Created at 04/06/2020 18:37

The palette consists of Light, Semi dark colors. Accent colors #fc8c04 and #045c7c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #343434 (darkest) to #FAC46F (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #045C7C, #343434, #ACBDD0, #BCA474, #FAC46F, #FC8C04

Palette Branding assessment logo process colors combines 6 color codes:

HEX: #fc8c04, RGB: (252, 140, 4); HEX: #fac46f, RGB: (250, 196, 111); HEX: #045c7c, RGB: (4, 92, 124)

HEX: #bca474, RGB: (188, 164, 116); HEX: #acbdd0, RGB: (172, 189, 208); HEX: #343434, RGB: (52, 52, 52)

Simplified version of palette colors

Shade of Dark Orange, Tint of Burlywood, Shade of Dark Slate Gray, Shade of Tan, Shade of Light Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding assessment logo process colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc8c04	#fc8c04	RGB(252, 140, 4)	—	—
#fac46f	#fac46f	RGB(250, 196, 111)	—	—
#045c7c	#045c7c	RGB(4, 92, 124)	—	—
#bca474	#bca474	RGB(188, 164, 116)	—	—
#acbdd0	#acbdd0	RGB(172, 189, 208)	—	—
#343434	#343434	RGB(52, 52, 52)	—	Jet

7 color pairs have low contrast and need improvement which may impact readability.