Identity branding brand visual colors palette

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Created at 04/07/2020 06:23

The palette consists of Light, Dark, Semi dark colors. Accent colors #66ee13 and #151c83. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #151C83 (darkest) to #ABE587 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

A varied palette: its hues are spread across about 139° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #151C83, #1C25AA, #6068AB, #66EE13, #999CCC, #ABE587

Palette Identity branding brand visual colors palette combines 6 color codes:

HEX: #66ee13, RGB: (102, 238, 19); HEX: #abe587, RGB: (171, 229, 135); HEX: #1c25aa, RGB: (28, 37, 170)

HEX: #6068ab, RGB: (96, 104, 171); HEX: #999ccc, RGB: (153, 156, 204); HEX: #151c83, RGB: (21, 28, 131)

Simplified version of palette colors

Shade of lawngreen, Tint of lightgreen, Tint of mediumblue, Tint of slateblue, Shade of lightsteelblue, Tint of midnightblue

Color scheme was created by colorswall

Color codes in palette

Identity branding brand visual colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#66ee13	#66ee13	RGB(102, 238, 19)	—	—
#abe587	#abe587	RGB(171, 229, 135)	—	—
#1c25aa	#1c25aa	RGB(28, 37, 170)	—	—
#6068ab	#6068ab	RGB(96, 104, 171)	—	—
#999ccc	#999ccc	RGB(153, 156, 204)	—	—
#151c83	#151c83	RGB(21, 28, 131)	—	—

5 color pairs have low contrast and need improvement which may impact readability.