Created at 04/11/2020 16:55

App branding concept design palette

The palette consists of Semi dark, Light colors. Accent colors #ca413d and #246484. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #364C52 (darkest) to #D6BABD (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #246484, #364C52, #6DA247, #CA413D, #CEB193, #D6BABD

Palette App branding concept design palette has combination of 6 codes colors:

HEX: #ca413d, RGB: (202, 65, 61); HEX: #ceb193, RGB: (206, 177, 147); HEX: #246484, RGB: (36, 100, 132)

HEX: #6da247, RGB: (109, 162, 71); HEX: #d6babd, RGB: (214, 186, 189); HEX: #364c52, RGB: (54, 76, 82)

Simplified version of palette colors

Shade of crimson, Tint of tan, Tint of steelblue, Shade of olivedrab, Tint of thistle, Shade of darkslategrey

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

App branding concept design palette color codes HEX, RGB information in table

7 color pairs have low contrast and need improvement which may impact readability.