Logotype custom type brand design

The palette consists of Light, Dark colors. Accent colors #fcece4 and #1c1b7d. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1C1B7D (darkest) to #FCECE4 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Hues are spread broadly around the wheel, spanning about 140° — a varied palette (loose heuristic).

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1C1B7D, #2726AB, #443EBC, #6E67BD, #BCACCE, #FCECE4

Palette Logotype custom type brand design has combination of 6 codes colors:

HEX: #443ebc, RGB: (68, 62, 188); HEX: #fcece4, RGB: (252, 236, 228); HEX: #2726ab, RGB: (39, 38, 171)

HEX: #6e67bd, RGB: (110, 103, 189); HEX: #bcacce, RGB: (188, 172, 206); HEX: #1c1b7d, RGB: (28, 27, 125)

Simplified version of palette colors

Shade of darkslateblue, Tint of linen, Shade of mediumblue, Shade of slateblue, Tint of thistle, Shade of midnightblue

Color scheme was created by colorswall

Colors codes in palette

Logotype custom type brand design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#443ebc	#443ebc	RGB(68, 62, 188)	—	—
#fcece4	#fcece4	RGB(252, 236, 228)	—	—
#2726ab	#2726ab	RGB(39, 38, 171)	—	—
#6e67bd	#6e67bd	RGB(110, 103, 189)	—	—
#bcacce	#bcacce	RGB(188, 172, 206)	—	—
#1c1b7d	#1c1b7d	RGB(28, 27, 125)	—	—

5 color pairs have low contrast and need improvement which may impact readability.