Logotype custom type brand design

0.24k

Created at 04/12/2020 06:17

The palette consists of Semi dark, Light, Dark colors. Accent colors #fcece4 and #1c1b7d. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1C1B7D (darkest) to #FCECE4 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 140° of the color wheel.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1C1B7D, #2726AB, #443EBC, #6E67BD, #BCACCE, #FCECE4

Palette Logotype custom type brand design combines 6 color codes:

HEX: #443ebc, RGB: (68, 62, 188); HEX: #fcece4, RGB: (252, 236, 228); HEX: #2726ab, RGB: (39, 38, 171)

HEX: #6e67bd, RGB: (110, 103, 189); HEX: #bcacce, RGB: (188, 172, 206); HEX: #1c1b7d, RGB: (28, 27, 125)

Simplified version of palette colors

Tint of Dark Slate Blue, Shade of Linen, Tint of Medium Blue, Tint of Slate Blue, Shade of Thistle, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Logotype custom type brand design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#443ebc	#443ebc	RGB(68, 62, 188)	—	—
#fcece4	#fcece4	RGB(252, 236, 228)	—	—
#2726ab	#2726ab	RGB(39, 38, 171)	—	—
#6e67bd	#6e67bd	RGB(110, 103, 189)	—	—
#bcacce	#bcacce	RGB(188, 172, 206)	—	—
#1c1b7d	#1c1b7d	RGB(28, 27, 125)	—	—

5 color pairs have low contrast and need improvement which may impact readability.