Brand identity logotype logo designer customtype hex colors

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Created at 01/22/2021 14:47

The palette consists of Semi dark, Light, Dark colors. Accent colors #0f47ef and #f2fac3. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #04123C (darkest) to #F2FAC3 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #04123C, #0F47EF, #353F5D, #949474, #C7CFAE, #F2FAC3

Palette Brand identity logotype logo designer customtype hex colors combines 6 color codes:

HEX: #0f47ef, RGB: (15, 71, 239); HEX: #f2fac3, RGB: (242, 250, 195); HEX: #04123c, RGB: (4, 18, 60)

HEX: #949474, RGB: (148, 148, 116); HEX: #c7cfae, RGB: (199, 207, 174); HEX: #353f5d, RGB: (53, 63, 93)

Simplified version of palette colors

Shade of slateblue, Shade of lightgoldenrodyellow, Shade of midnightblue, Shade of darkkhaki, Shade of beige, Shade of darkslateblue

Color scheme was created by colorswall

Color codes in palette

Brand identity logotype logo designer customtype hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0f47ef	#0f47ef	RGB(15, 71, 239)	—	—
#f2fac3	#f2fac3	RGB(242, 250, 195)	—	—
#04123c	#04123c	RGB(4, 18, 60)	—	—
#949474	#949474	RGB(148, 148, 116)	—	—
#c7cfae	#c7cfae	RGB(199, 207, 174)	—	—
#353f5d	#353f5d	RGB(53, 63, 93)	—	—

4 color pairs have low contrast and need improvement which may impact readability.