Flat branding ui web

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Created at 04/12/2020 09:59

The palette consists of Light, Semi dark colors. Accent colors #0da4f1 and Goshawk Grey #444444. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #053C58 (darkest) to #81CFF7 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 10°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #053C58, #0DA4F1, #444444, #546C84, #81CFF7, #98A5AD

Palette Flat branding ui web combines 6 color codes:

HEX: #0da4f1, RGB: (13, 164, 241); HEX: #81cff7, RGB: (129, 207, 247); HEX: #053c58, RGB: (5, 60, 88)

HEX: #546c84, RGB: (84, 108, 132); HEX: #98a5ad, RGB: (152, 165, 173); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Tint of Dodger Blue, Shade of Light Sky Blue, Shade of Dark Slate Blue, Shade of Slate Gray, Shade of Dark Gray, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Flat branding ui web color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0da4f1	#0da4f1	RGB(13, 164, 241)	—	—
#81cff7	#81cff7	RGB(129, 207, 247)	—	—
#053c58	#053c58	RGB(5, 60, 88)	—	—
#546c84	#546c84	RGB(84, 108, 132)	—	—
#98a5ad	#98a5ad	RGB(152, 165, 173)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

6 color pairs have low contrast and need improvement which may impact readability.