Branding ui flat web development palette

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Created at 09/22/2020 18:46

The palette consists of Light, Semi dark colors. Accent colors #517d94 and #4c3e6e. Palette has Cool colors temperature.

By lightness, this palette runs from #343D50 (darkest) to #AEB8CA (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 83% of colors are muted.

An analogous palette: its hues sit close together on the color wheel, within about 57°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #343D50, #4C3E6E, #517D94, #64769A, #98A4BC, #AEB8CA

Palette Branding ui flat web development palette combines 6 color codes:

HEX: #64769a, RGB: (100, 118, 154); HEX: #aeb8ca, RGB: (174, 184, 202); HEX: #343d50, RGB: (52, 61, 80)

HEX: #517d94, RGB: (81, 125, 148); HEX: #98a4bc, RGB: (152, 164, 188); HEX: #4c3e6e, RGB: (76, 62, 110)

Simplified version of palette colors

Shade of Slate Gray, Shade of Light Steel Blue, Shade of Dark Slate Blue, Shade of Steel Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding ui flat web development palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#64769a	#64769a	RGB(100, 118, 154)	—	—
#aeb8ca	#aeb8ca	RGB(174, 184, 202)	—	—
#343d50	#343d50	RGB(52, 61, 80)	—	—
#517d94	#517d94	RGB(81, 125, 148)	—	—
#98a4bc	#98a4bc	RGB(152, 164, 188)	—	—
#4c3e6e	#4c3e6e	RGB(76, 62, 110)	—	—

5 color pairs have low contrast and need improvement which may impact readability.