Branding design graphic typography wordmark palette

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Created at 04/12/2020 10:23

The palette consists of Light, Semi dark colors. Accent colors #fa1c44 and #f67088. Palette has Warm colors temperature.

By lightness, this palette runs from #47313C (darkest) to #D3ABB4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 19°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #47313C, #861B32, #B45C6C, #D3ABB4, #F67088, #FA1C44

Palette Branding design graphic typography wordmark palette combines 6 color codes:

HEX: #fa1c44, RGB: (250, 28, 68); HEX: #f67088, RGB: (246, 112, 136); HEX: #861b32, RGB: (134, 27, 50)

HEX: #b45c6c, RGB: (180, 92, 108); HEX: #d3abb4, RGB: (211, 171, 180); HEX: #47313c, RGB: (71, 49, 60)

Simplified version of palette colors

Tint of Crimson, Shade of Light Coral, Shade of Brown, Shade of Indian Red, Shade of Thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding design graphic typography wordmark palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fa1c44	#fa1c44	RGB(250, 28, 68)	—	—
#f67088	#f67088	RGB(246, 112, 136)	—	—
#861b32	#861b32	RGB(134, 27, 50)	—	—
#b45c6c	#b45c6c	RGB(180, 92, 108)	—	—
#d3abb4	#d3abb4	RGB(211, 171, 180)	—	—
#47313c	#47313c	RGB(71, 49, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.