Letter s logotype branding logo design concept hex colors

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Created at 04/14/2020 17:50

The palette consists of Semi dark, Light colors. Accent colors #dc244c and #ec7c97. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #3D3150 (darkest) to #C2BDC3 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 84°.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #3D3150, #58275D, #7D798C, #C2BDC3, #DC244C, #EC7C97

Palette Letter s logotype branding logo design concept hex colors combines 6 color codes:

HEX: #dc244c, RGB: (220, 36, 76); HEX: #ec7c97, RGB: (236, 124, 151); HEX: #58275d, RGB: (88, 39, 93)

HEX: #7d798c, RGB: (125, 121, 140); HEX: #c2bdc3, RGB: (194, 189, 195); HEX: #3d3150, RGB: (61, 49, 80)

Simplified version of palette colors

Tint of Crimson, Tint of Pale Violet Red, Tint of Purple, Shade of Slate Gray, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Letter s logotype branding logo design concept hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dc244c	#dc244c	RGB(220, 36, 76)	—	—
#ec7c97	#ec7c97	RGB(236, 124, 151)	—	—
#58275d	#58275d	RGB(88, 39, 93)	—	—
#7d798c	#7d798c	RGB(125, 121, 140)	—	—
#c2bdc3	#c2bdc3	RGB(194, 189, 195)	—	—
#3d3150	#3d3150	RGB(61, 49, 80)	—	—

5 color pairs have low contrast and need improvement which may impact readability.