Branding 插图 ui colours

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Created at 04/15/2020 15:38

The palette consists of Light, Semi dark colors. Accent colors #e78424 and #f9e27b. Palette has Warm colors temperature.

By lightness, this palette runs from #554228 (darkest) to #F9E27B (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 55% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 20°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #554228, #664118, #9E9057, #BDA47C, #E78424, #F9E27B

Palette Branding 插图 ui colours combines 6 color codes:

HEX: #e78424, RGB: (231, 132, 36); HEX: #f9e27b, RGB: (249, 226, 123); HEX: #664118, RGB: (102, 65, 24)

HEX: #9e9057, RGB: (158, 144, 87); HEX: #bda47c, RGB: (189, 164, 124); HEX: #554228, RGB: (85, 66, 40)

Simplified version of palette colors

Shade of Dark Orange, Shade of Khaki, Shade of Saddle Brown, Shade of Dark Khaki, Shade of Tan, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Branding 插图 ui colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e78424	#e78424	RGB(231, 132, 36)	—	—
#f9e27b	#f9e27b	RGB(249, 226, 123)	—	—
#664118	#664118	RGB(102, 65, 24)	—	—
#9e9057	#9e9057	RGB(158, 144, 87)	—	—
#bda47c	#bda47c	RGB(189, 164, 124)	—	—
#554228	#554228	RGB(85, 66, 40)	—	—

5 color pairs have low contrast and need improvement which may impact readability.