Design logo branding lettering

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Created at 04/22/2020 05:55

The palette consists of Semi dark, Light, Dark colors. Accent colors #150890 and #150890. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #12077C (darkest) to #F2F2F4 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #12077C, #150890, #5C4CF4, #968BED, #F2F2F4

Palette Design logo branding lettering combines 6 color codes:

HEX: #5c4cf4, RGB: (92, 76, 244); HEX: #968bed, RGB: (150, 139, 237); HEX: #12077c, RGB: (18, 7, 124)

HEX: #150890, RGB: (21, 8, 144); HEX: #f2f2f4, RGB: (242, 242, 244); HEX: #150890, RGB: (21, 8, 144)

Simplified version of palette colors

Shade of Slate Blue, Tint of Medium Purple, Tint of Navy, Tint of Dark Blue, Shade of White Smoke, Tint of Dark Blue

Color scheme was created by colorswall

Color codes in palette

Design logo branding lettering color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5c4cf4	#5c4cf4	RGB(92, 76, 244)	—	—
#968bed	#968bed	RGB(150, 139, 237)	—	—
#12077c	#12077c	RGB(18, 7, 124)	—	—
#150890	#150890	RGB(21, 8, 144)	—	—
#f2f2f4	#f2f2f4	RGB(242, 242, 244)	—	Errigal White
#150890	#150890	RGB(21, 8, 144)	—	—

4 color pairs have low contrast and need improvement which may impact readability.