Branding logo design colors

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Created at 04/23/2020 09:08

The palette consists of Light, Semi dark, Dark colors. Accent colors #044c93 and #bcbcbc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2C2C2C (darkest) to #9BDCED (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 17°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #044C93, #17B0D9, #2C2C2C, #5684B1, #9BDCED, #BCBCBC

Palette Branding logo design colors combines 6 color codes:

HEX: #17b0d9, RGB: (23, 176, 217); HEX: #9bdced, RGB: (155, 220, 237); HEX: #044c93, RGB: (4, 76, 147)

HEX: #5684b1, RGB: (86, 132, 177); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #2c2c2c, RGB: (44, 44, 44)

Simplified version of palette colors

Shade of Deep Sky Blue, Shade of Light Blue, Shade of Dark Slate Blue, Tint of Steel Blue, Shade of Silver, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding logo design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#17b0d9	#17b0d9	RGB(23, 176, 217)	—	—
#9bdced	#9bdced	RGB(155, 220, 237)	—	—
#044c93	#044c93	RGB(4, 76, 147)	—	—
#5684b1	#5684b1	RGB(86, 132, 177)	—	—
#bcbcbc	#bcbcbc	RGB(188, 188, 188)	—	—
#2c2c2c	#2c2c2c	RGB(44, 44, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.