Packaging design branding package colors

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Created at 04/23/2020 12:22

The palette consists of Light, Semi dark colors. Accent colors #e9e1fc and #607d27. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #5C3A63 (darkest) to #E9E1FC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #5C3A63, #607D27, #74698A, #BCB2D3, #E16283, #E9E1FC

Palette Packaging design branding package colors combines 6 color codes:

HEX: #e16283, RGB: (225, 98, 131); HEX: #e9e1fc, RGB: (233, 225, 252); HEX: #607d27, RGB: (96, 125, 39)

HEX: #74698a, RGB: (116, 105, 138); HEX: #bcb2d3, RGB: (188, 178, 211); HEX: #5c3a63, RGB: (92, 58, 99)

Simplified version of palette colors

Shade of Pale Violet Red, Shade of Lavender, Shade of Olive Drab, Shade of Slate Gray, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Packaging design branding package colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e16283	#e16283	RGB(225, 98, 131)	—	—
#e9e1fc	#e9e1fc	RGB(233, 225, 252)	—	—
#607d27	#607d27	RGB(96, 125, 39)	—	—
#74698a	#74698a	RGB(116, 105, 138)	—	—
#bcb2d3	#bcb2d3	RGB(188, 178, 211)	—	—
#5c3a63	#5c3a63	RGB(92, 58, 99)	—	—

7 color pairs have low contrast and need improvement which may impact readability.