Design branding packaging packagedesign colours

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Created at 09/09/2020 11:51

The palette consists of Light, Semi dark colors. Accent colors #d8633c and #94c4e2. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #223267 (darkest) to #BBD4DA (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 45% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #223267, #4E3525, #666AAE, #94C4E2, #BBD4DA, #D8633C

Palette Design branding packaging packagedesign colours combines 6 color codes:

HEX: #d8633c, RGB: (216, 99, 60); HEX: #94c4e2, RGB: (148, 196, 226); HEX: #223267, RGB: (34, 50, 103)

HEX: #666aae, RGB: (102, 106, 174); HEX: #bbd4da, RGB: (187, 212, 218); HEX: #4e3525, RGB: (78, 53, 37)

Simplified version of palette colors

Shade of Tomato, Shade of Sky Blue, Tint of Midnight Blue, Tint of Slate Blue, Tint of Light Blue, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Design branding packaging packagedesign colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d8633c	#d8633c	RGB(216, 99, 60)	—	—
#94c4e2	#94c4e2	RGB(148, 196, 226)	—	—
#223267	#223267	RGB(34, 50, 103)	—	—
#666aae	#666aae	RGB(102, 106, 174)	—	—
#bbd4da	#bbd4da	RGB(187, 212, 218)	—	—
#4e3525	#4e3525	RGB(78, 53, 37)	—	—

4 color pairs have low contrast and need improvement which may impact readability.