Created at 04/24/2020 08:40

Logotype mark branding alphabet logo colours

The palette consists of Light, Semi dark colors. Accent colors #f8c804 and #243b44. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #243B44 (darkest) to #C4D4DC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #048464, #243B44, #986466, #C4D4DC, #F8C804, #FCA4AC

Palette Logotype mark branding alphabet logo colours combines 6 color codes:

HEX: #f8c804, RGB: (248, 200, 4); HEX: #fca4ac, RGB: (252, 164, 172); HEX: #048464, RGB: (4, 132, 100)

HEX: #986466, RGB: (152, 100, 102); HEX: #c4d4dc, RGB: (196, 212, 220); HEX: #243b44, RGB: (36, 59, 68)

Simplified version of palette colors

Shade of gold, Shade of lightpink, Shade of seagreen, Shade of indianred, Tint of lightblue, Shade of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Logotype mark branding alphabet logo colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f8c804	#f8c804	RGB(248, 200, 4)	—	—
#fca4ac	#fca4ac	RGB(252, 164, 172)	—	—
#048464	#048464	RGB(4, 132, 100)	—	—
#986466	#986466	RGB(152, 100, 102)	—	—
#c4d4dc	#c4d4dc	RGB(196, 212, 220)	—	—
#243b44	#243b44	RGB(36, 59, 68)	—	—

4 color pairs have low contrast and need improvement which may impact readability.