Design website ui branding colours

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Created at 04/24/2020 10:37

The palette consists of Light, Dark, Semi dark colors. Accent colors #0db8fb and #d6c3a1. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #0B1D11 (darkest) to #85D1F7 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 55% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #0B1D11, #0DB8FB, #455D34, #85D1F7, #AC7454, #D6C3A1

Palette Design website ui branding colours combines 6 color codes:

HEX: #0db8fb, RGB: (13, 184, 251); HEX: #85d1f7, RGB: (133, 209, 247); HEX: #0b1d11, RGB: (11, 29, 17)

HEX: #ac7454, RGB: (172, 116, 84); HEX: #d6c3a1, RGB: (214, 195, 161); HEX: #455d34, RGB: (69, 93, 52)

Simplified version of palette colors

Shade of Deep Sky Blue, Tint of Light Sky Blue, Tint of Black, Tint of Chocolate, Tint of Tan, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Design website ui branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0db8fb	#0db8fb	RGB(13, 184, 251)	—	—
#85d1f7	#85d1f7	RGB(133, 209, 247)	—	—
#0b1d11	#0b1d11	RGB(11, 29, 17)	—	—
#ac7454	#ac7454	RGB(172, 116, 84)	—	—
#d6c3a1	#d6c3a1	RGB(214, 195, 161)	—	—
#455d34	#455d34	RGB(69, 93, 52)	—	—

5 color pairs have low contrast and need improvement which may impact readability.