Design website ui branding

  • #2858e7
  • #ed7f94
  • #1b3068
  • #715bad
  • #d6bca4
  • #37232e
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Design website ui branding has 6 colors spread across many hues. The lightest color is Tan (#D6BCA4), the darkest Black (#37232E). Its strongest contrast pair is #37232E on #D6BCA4 (8.0:1, WCAG AAA).

Created at 05/31/2020 18:42
The palette consists of Semi dark, Light, Dark colors. Accent colors #2858e7 and #ed7f94. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #37232E (darkest) to #D6BCA4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #1B3068, #2858E7, #37232E, #715BAD, #D6BCA4, #ED7F94

Palette Design website ui branding combines 6 color codes:
HEX: #2858e7, RGB: (40, 88, 231); HEX: #ed7f94, RGB: (237, 127, 148); HEX: #1b3068, RGB: (27, 48, 104)
HEX: #715bad, RGB: (113, 91, 173); HEX: #d6bca4, RGB: (214, 188, 164); HEX: #37232e, RGB: (55, 35, 46)
Simplified version of palette colors
Shade of Royal Blue, Tint of Pale Violet Red, Tint of Midnight Blue, Shade of Slate Blue, Tint of Tan, Tint of Black
Color scheme was created by colorswall

Color codes in palette

Design website ui branding color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#2858e7#2858e7RGB(40, 88, 231)——
#ed7f94#ed7f94RGB(237, 127, 148)——
#1b3068#1b3068RGB(27, 48, 104)——
#715bad#715badRGB(113, 91, 173)——
#d6bca4#d6bca4RGB(214, 188, 164)——
#37232e#37232eRGB(55, 35, 46)——

Color Palette Contrast

3 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#2858e7
#715bad
1.04
#ed7f94
#d6bca4
1.43
#1b3068
#37232e
1.15

Image palette Design website ui branding png