Branding illustration web flat hex colors

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Created at 04/24/2020 10:52

The palette consists of Semi dark, Light colors. Accent colors #2c4c94 and #fcf4fc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #353B53 (darkest) to #FCF4FC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 79°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2C4C94, #353B53, #364C96, #5F78AF, #BCBBC1, #FCF4FC

Palette Branding illustration web flat hex colors combines 6 color codes:

HEX: #2c4c94, RGB: (44, 76, 148); HEX: #fcf4fc, RGB: (252, 244, 252); HEX: #364c96, RGB: (54, 76, 150)

HEX: #5f78af, RGB: (95, 120, 175); HEX: #bcbbc1, RGB: (188, 187, 193); HEX: #353b53, RGB: (53, 59, 83)

Simplified version of palette colors

Tint of Dark Slate Blue, Tint of Lavender Blush, Tint of Dark Slate Blue, Tint of Steel Blue, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding illustration web flat hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2c4c94	#2c4c94	RGB(44, 76, 148)	—	—
#fcf4fc	#fcf4fc	RGB(252, 244, 252)	—	—
#364c96	#364c96	RGB(54, 76, 150)	—	—
#5f78af	#5f78af	RGB(95, 120, 175)	—	—
#bcbbc1	#bcbbc1	RGB(188, 187, 193)	—	—
#353b53	#353b53	RGB(53, 59, 83)	—	—

6 color pairs have low contrast and need improvement which may impact readability.