Logo company brand identity branding colours

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Created at 04/24/2020 10:55

The palette consists of Semi dark, Light, Dark colors. Accent colors #ce4cfc and #6f0296. Palette has Cool colors temperature.

By lightness, this palette runs from #551480 (darkest) to #CE4CFC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 92°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #448494, #551480, #571484, #6F0296, #AD14F9, #CE4CFC

Palette Logo company brand identity branding colours combines 6 color codes:

HEX: #ad14f9, RGB: (173, 20, 249); HEX: #ce4cfc, RGB: (206, 76, 252); HEX: #551480, RGB: (85, 20, 128)

HEX: #448494, RGB: (68, 132, 148); HEX: #6f0296, RGB: (111, 2, 150); HEX: #571484, RGB: (87, 20, 132)

Simplified version of palette colors

Shade of Blue Violet, Tint of Medium Orchid, Tint of Indigo, Tint of Dark Cyan, Shade of Purple, Tint of Indigo

Color scheme was created by colorswall

Color codes in palette

Logo company brand identity branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ad14f9	#ad14f9	RGB(173, 20, 249)	—	—
#ce4cfc	#ce4cfc	RGB(206, 76, 252)	—	—
#551480	#551480	RGB(85, 20, 128)	—	—
#448494	#448494	RGB(68, 132, 148)	—	—
#6f0296	#6f0296	RGB(111, 2, 150)	—	—
#571484	#571484	RGB(87, 20, 132)	—	—

7 color pairs have low contrast and need improvement which may impact readability.