B illustration brand identity letter advance colors palette

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Created at 04/24/2020 11:35

The palette consists of Light, Dark, Semi dark colors. Accent colors #f7b21b and #14197b. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #14197B (darkest) to #FAD37E (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #14197B, #242C4C, #946C54, #B8B9C3, #F7B21B, #FAD37E

Palette B illustration brand identity letter advance colors palette combines 6 color codes:

HEX: #f7b21b, RGB: (247, 178, 27); HEX: #fad37e, RGB: (250, 211, 126); HEX: #14197b, RGB: (20, 25, 123)

HEX: #946c54, RGB: (148, 108, 84); HEX: #b8b9c3, RGB: (184, 185, 195); HEX: #242c4c, RGB: (36, 44, 76)

Simplified version of palette colors

Tint of Goldenrod, Shade of Navajo White, Shade of Midnight Blue, Tint of Sienna, Shade of Silver, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

B illustration brand identity letter advance colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f7b21b	#f7b21b	RGB(247, 178, 27)	—	—
#fad37e	#fad37e	RGB(250, 211, 126)	—	—
#14197b	#14197b	RGB(20, 25, 123)	—	—
#946c54	#946c54	RGB(148, 108, 84)	—	—
#b8b9c3	#b8b9c3	RGB(184, 185, 195)	—	—
#242c4c	#242c4c	RGB(36, 44, 76)	—	—

4 color pairs have low contrast and need improvement which may impact readability.