Identity branding packagedesign label colors

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Created at 04/24/2020 12:11

The palette consists of Semi dark, Light colors. Accent colors #bc2042 and #dc9786. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #372E59 (darkest) to #BCB2D1 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

A varied palette: its hues are spread across about 137° of the color wheel.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #372E59, #602C35, #AD845C, #BC2042, #BCB2D1, #DC9786

Palette Identity branding packagedesign label colors combines 6 color codes:

HEX: #bc2042, RGB: (188, 32, 66); HEX: #dc9786, RGB: (220, 151, 134); HEX: #602c35, RGB: (96, 44, 53)

HEX: #ad845c, RGB: (173, 132, 92); HEX: #bcb2d1, RGB: (188, 178, 209); HEX: #372e59, RGB: (55, 46, 89)

Simplified version of palette colors

Shade of Crimson, Shade of Dark Salmon, Tint of Maroon, Shade of Peru, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity branding packagedesign label colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bc2042	#bc2042	RGB(188, 32, 66)	—	—
#dc9786	#dc9786	RGB(220, 151, 134)	—	—
#602c35	#602c35	RGB(96, 44, 53)	—	—
#ad845c	#ad845c	RGB(173, 132, 92)	—	—
#bcb2d1	#bcb2d1	RGB(188, 178, 209)	—	—
#372e59	#372e59	RGB(55, 46, 89)	—	—

6 color pairs have low contrast and need improvement which may impact readability.