Created at 12/14/2020 13:04

Brand identity illustrator branding package design palette

The palette consists of Light, Dark colors. Accent colors #ec8c9c and #040c08. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #040C08 (darkest) to #C3A9D1 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hues are spread broadly around the wheel — a varied palette (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #040C08, #242C44, #6A63A2, #C3A9D1, #D08494, #EC8C9C

Palette Brand identity illustrator branding package design palette has combination of 6 codes colors:

HEX: #d08494, RGB: (208, 132, 148); HEX: #ec8c9c, RGB: (236, 140, 156); HEX: #040c08, RGB: (4, 12, 8)

HEX: #6a63a2, RGB: (106, 99, 162); HEX: #c3a9d1, RGB: (195, 169, 209); HEX: #242c44, RGB: (36, 44, 68)

Simplified version of palette colors

Shade of palevioletred, Shade of lightcoral, Shade of Black, Shade of slateblue, Tint of thistle, Shade of midnightblue

Color scheme was created by colorswall

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Colors codes in palette

Brand identity illustrator branding package design palette color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.