Brand identity illustrator branding package design palette

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Created at 12/14/2020 13:04

The palette consists of Light, Dark, Semi dark colors. Accent colors #ec8c9c and #040c08. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #040C08 (darkest) to #C3A9D1 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

A varied palette: its hues are spread across about 125° of the color wheel.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #040C08, #242C44, #6A63A2, #C3A9D1, #D08494, #EC8C9C

Palette Brand identity illustrator branding package design palette combines 6 color codes:

HEX: #d08494, RGB: (208, 132, 148); HEX: #ec8c9c, RGB: (236, 140, 156); HEX: #040c08, RGB: (4, 12, 8)

HEX: #6a63a2, RGB: (106, 99, 162); HEX: #c3a9d1, RGB: (195, 169, 209); HEX: #242c44, RGB: (36, 44, 68)

Simplified version of palette colors

Tint of Pale Violet Red, Tint of Light Coral, Tint of Black, Tint of Slate Blue, Shade of Thistle, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity illustrator branding package design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d08494	#d08494	RGB(208, 132, 148)	—	—
#ec8c9c	#ec8c9c	RGB(236, 140, 156)	—	—
#040c08	#040c08	RGB(4, 12, 8)	—	—
#6a63a2	#6a63a2	RGB(106, 99, 162)	—	—
#c3a9d1	#c3a9d1	RGB(195, 169, 209)	—	—
#242c44	#242c44	RGB(36, 44, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.