Branding v logo agency logotype colors

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Created at 04/24/2020 12:16

The palette consists of Light, Dark, Semi dark colors. Accent colors #fc2a44 and #ef778c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #13143B (darkest) to #DDC0CD (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 114°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #13143B, #2B2C4C, #6460A8, #DDC0CD, #EF778C, #FC2A44

Palette Branding v logo agency logotype colors combines 6 color codes:

HEX: #fc2a44, RGB: (252, 42, 68); HEX: #ef778c, RGB: (239, 119, 140); HEX: #13143b, RGB: (19, 20, 59)

HEX: #6460a8, RGB: (100, 96, 168); HEX: #ddc0cd, RGB: (221, 192, 205); HEX: #2b2c4c, RGB: (43, 44, 76)

Simplified version of palette colors

Tint of Crimson, Tint of Pale Violet Red, Shade of Midnight Blue, Shade of Slate Blue, Tint of Thistle, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding v logo agency logotype colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc2a44	#fc2a44	RGB(252, 42, 68)	—	—
#ef778c	#ef778c	RGB(239, 119, 140)	—	—
#13143b	#13143b	RGB(19, 20, 59)	—	—
#6460a8	#6460a8	RGB(100, 96, 168)	—	—
#ddc0cd	#ddc0cd	RGB(221, 192, 205)	—	—
#2b2c4c	#2b2c4c	RGB(43, 44, 76)	—	—

4 color pairs have low contrast and need improvement which may impact readability.