Brand design company identity user interface colours

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Created at 04/24/2020 13:17

The palette consists of Semi dark, Light, Dark colors. Accent colors #4343fb and #020281. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #020281 (darkest) to #A2A5C8 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 17°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #020281, #353C4E, #4343FB, #7174FB, #72768D, #A2A5C8

Palette Brand design company identity user interface colours combines 6 color codes:

HEX: #4343fb, RGB: (67, 67, 251); HEX: #7174fb, RGB: (113, 116, 251); HEX: #020281, RGB: (2, 2, 129)

HEX: #72768d, RGB: (114, 118, 141); HEX: #a2a5c8, RGB: (162, 165, 200); HEX: #353c4e, RGB: (53, 60, 78)

Simplified version of palette colors

Shade of Slate Blue, Tint of Medium Slate Blue, Tint of Navy, Shade of Slate Gray, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand design company identity user interface colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4343fb	#4343fb	RGB(67, 67, 251)	—	—
#7174fb	#7174fb	RGB(113, 116, 251)	—	—
#020281	#020281	RGB(2, 2, 129)	—	—
#72768d	#72768d	RGB(114, 118, 141)	—	—
#a2a5c8	#a2a5c8	RGB(162, 165, 200)	—	—
#353c4e	#353c4e	RGB(53, 60, 78)	—	—

7 color pairs have low contrast and need improvement which may impact readability.