Beauty logo branding brand identity colors

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Created at 04/25/2020 09:13

The palette consists of Light, Semi dark, Dark colors. Accent colors #1cecfc and #028b96. Palette has Cool colors temperature.

By lightness, this palette runs from #282C55 (darkest) to #2CECFC (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 87°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #028B96, #14426E, #1CECFC, #282C55, #2CECFC, #7D5C9C

Palette Beauty logo branding brand identity colors combines 6 color codes:

HEX: #1cecfc, RGB: (28, 236, 252); HEX: #2cecfc, RGB: (44, 236, 252); HEX: #14426e, RGB: (20, 66, 110)

HEX: #7d5c9c, RGB: (125, 92, 156); HEX: #028b96, RGB: (2, 139, 150); HEX: #282c55, RGB: (40, 44, 85)

Simplified version of palette colors

Shade of Cyan, Tint of Cyan, Shade of Dark Slate Blue, Tint of Slate Blue, Tint of Dark Cyan, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Beauty logo branding brand identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1cecfc	#1cecfc	RGB(28, 236, 252)	—	—
#2cecfc	#2cecfc	RGB(44, 236, 252)	—	—
#14426e	#14426e	RGB(20, 66, 110)	—	—
#7d5c9c	#7d5c9c	RGB(125, 92, 156)	—	—
#028b96	#028b96	RGB(2, 139, 150)	—	—
#282c55	#282c55	RGB(40, 44, 85)	—	—

4 color pairs have low contrast and need improvement which may impact readability.