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Created at 04/26/2020 21:39
  0.21k

Branding brand guide design identity colors palette

  • #f6c30d
  • #f9dc5a
  • #a8943c
  • #5880a8
  • #a3b3b9
  • #3f3d3c
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The palette consists of Light colors. Accent colors #f9dc5a and #5880a8. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #3F3D3C (darkest) to #A3B3B9 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #3F3D3C, #5880A8, #A3B3B9, #A8943C, #F6C30D, #F9DC5A

Palette Branding brand guide design identity colors palette has combination of 6 codes colors:
HEX: #f6c30d, RGB: (246, 195, 13); HEX: #f9dc5a, RGB: (249, 220, 90); HEX: #a8943c, RGB: (168, 148, 60)
HEX: #5880a8, RGB: (88, 128, 168); HEX: #a3b3b9, RGB: (163, 179, 185); HEX: #3f3d3c, RGB: (63, 61, 60)
Simplified version of palette colors
Tint of gold, Shade of gold, Shade of darkgoldenrod, Shade of steelblue, Shade of darkgrey, Tint of dimgrey
Color scheme was created by colorswall

Colors codes in palette

Branding brand guide design identity colors palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#f6c30d #f6c30d RGB(246, 195, 13)
#f9dc5a #f9dc5a RGB(249, 220, 90)
#a8943c #a8943c RGB(168, 148, 60)
#5880a8 #5880a8 RGB(88, 128, 168)
#a3b3b9 #a3b3b9 RGB(163, 179, 185)
#3f3d3c #3f3d3c RGB(63, 61, 60)

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#f6c30d
#f9dc5a
1.21
#f6c30d
#a8943c
1.82
#f6c30d
#a3b3b9
1.31
#f9dc5a
#a3b3b9
1.58
#a8943c
#5880a8
1.37
#a8943c
#a3b3b9
1.39

Image palette Branding brand guide design identity colors palette png

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