Packagedesign packaging design identity colors palette

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Created at 04/27/2020 18:47

The palette consists of Light, Semi dark colors. Accent colors #f6c464 and #c0b0cb. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4A3156 (darkest) to #F6C464 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #4A3156, #932481, #A87D4A, #BCD43C, #C0B0CB, #F6C464

Palette Packagedesign packaging design identity colors palette combines 6 color codes:

HEX: #bcd43c, RGB: (188, 212, 60); HEX: #f6c464, RGB: (246, 196, 100); HEX: #932481, RGB: (147, 36, 129)

HEX: #a87d4a, RGB: (168, 125, 74); HEX: #c0b0cb, RGB: (192, 176, 203); HEX: #4a3156, RGB: (74, 49, 86)

Simplified version of palette colors

Tint of Yellow Green, Tint of Goldenrod, Tint of Dark Magenta, Shade of Peru, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Packagedesign packaging design identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bcd43c	#bcd43c	RGB(188, 212, 60)	—	—
#f6c464	#f6c464	RGB(246, 196, 100)	—	—
#932481	#932481	RGB(147, 36, 129)	—	—
#a87d4a	#a87d4a	RGB(168, 125, 74)	—	—
#c0b0cb	#c0b0cb	RGB(192, 176, 203)	—	—
#4a3156	#4a3156	RGB(74, 49, 86)	—	—

5 color pairs have low contrast and need improvement which may impact readability.