Identity design packagedesign logo packaging hex colors

The palette consists of Light, Dark, Semi dark colors. Accent colors #340584 and #755323. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #340584 (darkest) to #D9B581 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #340584, #37325D, #64949C, #755323, #D9B581, #E4177C

Palette Identity design packagedesign logo packaging hex colors has combination of 6 codes colors:

HEX: #e4177c, RGB: (228, 23, 124); HEX: #d9b581, RGB: (217, 181, 129); HEX: #340584, RGB: (52, 5, 132)

HEX: #64949c, RGB: (100, 148, 156); HEX: #755323, RGB: (117, 83, 35); HEX: #37325d, RGB: (55, 50, 93)

Simplified version of palette colors

Tint of deeppink, Tint of burlywood, Tint of indigo, Tint of cadetblue, Shade of saddlebrown, Tint of darkslateblue

Color scheme was created by colorswall

Colors codes in palette

Identity design packagedesign logo packaging hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e4177c	#e4177c	RGB(228, 23, 124)	—	—
#d9b581	#d9b581	RGB(217, 181, 129)	—	—
#340584	#340584	RGB(52, 5, 132)	—	—
#64949c	#64949c	RGB(100, 148, 156)	—	—
#755323	#755323	RGB(117, 83, 35)	—	—
#37325d	#37325d	RGB(55, 50, 93)	—	—

5 color pairs have low contrast and need improvement which may impact readability.