Identity design packagedesign logo packaging hex colors

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Created at 06/25/2021 09:12

The palette consists of Light, Dark, Semi dark colors. Accent colors #340584 and #755323. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #340584 (darkest) to #D9B581 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #340584, #37325D, #64949C, #755323, #D9B581, #E4177C

Palette Identity design packagedesign logo packaging hex colors combines 6 color codes:

HEX: #e4177c, RGB: (228, 23, 124); HEX: #d9b581, RGB: (217, 181, 129); HEX: #340584, RGB: (52, 5, 132)

HEX: #64949c, RGB: (100, 148, 156); HEX: #755323, RGB: (117, 83, 35); HEX: #37325d, RGB: (55, 50, 93)

Simplified version of palette colors

Shade of Deep Pink, Shade of Burlywood, Shade of Indigo, Shade of Cadet Blue, Tint of Saddle Brown, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity design packagedesign logo packaging hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e4177c	#e4177c	RGB(228, 23, 124)	—	—
#d9b581	#d9b581	RGB(217, 181, 129)	—	—
#340584	#340584	RGB(52, 5, 132)	—	—
#64949c	#64949c	RGB(100, 148, 156)	—	—
#755323	#755323	RGB(117, 83, 35)	—	—
#37325d	#37325d	RGB(55, 50, 93)	—	—

5 color pairs have low contrast and need improvement which may impact readability.