Labels package packaging branding palette

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Created at 04/28/2020 12:50

The palette consists of Light, Semi dark colors. Accent colors #dc9786 and #662c1d. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #662C1D (darkest) to #BCB4D4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

A varied palette: its hues are spread across about 132° of the color wheel.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #5B374D, #662C1D, #B0866E, #BCB4D4, #D4AC8C, #DC9786

Palette Labels package packaging branding palette combines 6 color codes:

HEX: #dc9786, RGB: (220, 151, 134); HEX: #d4ac8c, RGB: (212, 172, 140); HEX: #662c1d, RGB: (102, 44, 29)

HEX: #b0866e, RGB: (176, 134, 110); HEX: #bcb4d4, RGB: (188, 180, 212); HEX: #5b374d, RGB: (91, 55, 77)

Simplified version of palette colors

Shade of Dark Salmon, Shade of Tan, Tint of Maroon, Shade of Rosy Brown, Shade of Thistle, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Labels package packaging branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dc9786	#dc9786	RGB(220, 151, 134)	—	—
#d4ac8c	#d4ac8c	RGB(212, 172, 140)	—	—
#662c1d	#662c1d	RGB(102, 44, 29)	—	—
#b0866e	#b0866e	RGB(176, 134, 110)	—	—
#bcb4d4	#bcb4d4	RGB(188, 180, 212)	—	—
#5b374d	#5b374d	RGB(91, 55, 77)	—	—

7 color pairs have low contrast and need improvement which may impact readability.