Created at 07/07/2025 16:57
User Journey Mapping Interface
- Persona Lilac#e1bee7
- Touchpoint Aqua#80deea
- Conversion Gray#90a4ae
- Retention Orange#ffb74d
- Onboarding White#fafafa
- Flowchart Black#212121
The palette consists of Light, Dark colors. Accent colors Touchpoint Aqua #80deea and Retention Orange #ffb74d. Palette has Neutral, Cool, Warm colors temperature.
By lightness, this palette runs from #212121 (darkest) to #FAFAFA (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #212121, #80DEEA, #90A4AE, #E1BEE7, #FAFAFA, #FFB74D
Palette User Journey Mapping Interface has combination of 6 codes colors:
HEX: #e1bee7, RGB: (225, 190, 231); HEX: #80deea, RGB: (128, 222, 234); HEX: #90a4ae, RGB: (144, 164, 174)
HEX: #ffb74d, RGB: (255, 183, 77); HEX: #fafafa, RGB: (250, 250, 250); HEX: #212121, RGB: (33, 33, 33)
Simplified version of palette colors
Shade of thistle, Tint of powderblue, Tint of darkgrey, Shade of Orange, Shade of whitesmoke, Shade of Black
Color scheme was created by hex
Colors codes in palette
User Journey Mapping Interface color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #e1bee7 | #e1bee7 | RGB(225, 190, 231) | Persona Lilac | — |
| #80deea | #80deea | RGB(128, 222, 234) | Touchpoint Aqua | — |
| #90a4ae | #90a4ae | RGB(144, 164, 174) | Conversion Gray | — |
| #ffb74d | #ffb74d | RGB(255, 183, 77) | Retention Orange | — |
| #fafafa | #fafafa | RGB(250, 250, 250) | Onboarding White | Dr. White |
| #212121 | #212121 | RGB(33, 33, 33) | Flowchart Black | Lead |
Color Palette Contrast
9 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#e1bee7 | #80deea | 1.06 |
#e1bee7 | #90a4ae | 1.56 |
#e1bee7 | #ffb74d | 1.04 |
#e1bee7 | #fafafa | 1.58 |
#80deea | #90a4ae | 1.67 |
#80deea | #ffb74d | 1.11 |
Image palette User Journey Mapping Interface png
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