User Journey Mapping Interface
- Persona Lilac#e1bee7
- Touchpoint Aqua#80deea
- Conversion Gray#90a4ae
- Retention Orange#ffb74d
- Onboarding White#fafafa
- Flowchart Black#212121
Created at 07/07/2025 16:57
The palette consists of Light, Dark colors. Accent colors Touchpoint Aqua #80deea and Retention Orange #ffb74d. Palette has Neutral, Cool, Warm colors temperature.
By lightness, this palette runs from #212121 (darkest) to #FAFAFA (lightest). The lightness range is wide.
Saturation is mixed — 3 muted and 2 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans cool (2 of 6).
HEX codes (sorted): #212121, #80DEEA, #90A4AE, #E1BEE7, #FAFAFA, #FFB74D
Palette User Journey Mapping Interface combines 6 color codes:
HEX: #e1bee7, RGB: (225, 190, 231); HEX: #80deea, RGB: (128, 222, 234); HEX: #90a4ae, RGB: (144, 164, 174)
HEX: #ffb74d, RGB: (255, 183, 77); HEX: #fafafa, RGB: (250, 250, 250); HEX: #212121, RGB: (33, 33, 33)
Simplified version of palette colors
Tint of thistle, Shade of powderblue, Shade of darkgrey, Tint of Orange, Tint of whitesmoke, Tint of Black
Color scheme was created by hex
Color codes in palette
User Journey Mapping Interface color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #e1bee7 | #e1bee7 | RGB(225, 190, 231) | Persona Lilac | — |
| #80deea | #80deea | RGB(128, 222, 234) | Touchpoint Aqua | — |
| #90a4ae | #90a4ae | RGB(144, 164, 174) | Conversion Gray | — |
| #ffb74d | #ffb74d | RGB(255, 183, 77) | Retention Orange | — |
| #fafafa | #fafafa | RGB(250, 250, 250) | Onboarding White | Dr. White |
| #212121 | #212121 | RGB(33, 33, 33) | Flowchart Black | Lead |
Color Palette Contrast
9 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#e1bee7 | #80deea | 1.06 |
#e1bee7 | #90a4ae | 1.56 |
#e1bee7 | #ffb74d | 1.04 |
#e1bee7 | #fafafa | 1.58 |
#80deea | #90a4ae | 1.67 |
#80deea | #ffb74d | 1.11 |
Image palette User Journey Mapping Interface png
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