Identidade visual logo design brand palette

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Created at 04/30/2020 15:27

The palette consists of Semi dark, Light colors. Accent colors #eba3c3 and #649b94. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #5C2C3C (darkest) to #EBA3C3 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #5C2C3C, #5C343C, #649B94, #AC5270, #D2A9BB, #EBA3C3

Palette Identidade visual logo design brand palette combines 6 color codes:

HEX: #ac5270, RGB: (172, 82, 112); HEX: #eba3c3, RGB: (235, 163, 195); HEX: #5c2c3c, RGB: (92, 44, 60)

HEX: #649b94, RGB: (100, 155, 148); HEX: #d2a9bb, RGB: (210, 169, 187); HEX: #5c343c, RGB: (92, 52, 60)

Simplified version of palette colors

Tint of Medium Violet Red, Shade of Light Pink, Tint of Purple, Shade of Cadet Blue, Shade of Thistle, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Identidade visual logo design brand palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ac5270	#ac5270	RGB(172, 82, 112)	—	—
#eba3c3	#eba3c3	RGB(235, 163, 195)	—	—
#5c2c3c	#5c2c3c	RGB(92, 44, 60)	—	—
#649b94	#649b94	RGB(100, 155, 148)	—	—
#d2a9bb	#d2a9bb	RGB(210, 169, 187)	—	—
#5c343c	#5c343c	RGB(92, 52, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.