Logotype branding palette

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Created at 04/30/2020 15:34

The palette consists of Light, Semi dark colors. Accent colors #7e7106 and #918307. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #7E7106 (darkest) to #F4EC89 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 87°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #6ABC86, #7E7106, #918307, #A7D3A3, #F3DC14, #F4EC89

Palette Logotype branding palette combines 6 color codes:

HEX: #f3dc14, RGB: (243, 220, 20); HEX: #f4ec89, RGB: (244, 236, 137); HEX: #7e7106, RGB: (126, 113, 6)

HEX: #6abc86, RGB: (106, 188, 134); HEX: #a7d3a3, RGB: (167, 211, 163); HEX: #918307, RGB: (145, 131, 7)

Simplified version of palette colors

Tint of Gold, Tint of Khaki, Shade of Olive, Tint of Medium Sea Green, Tint of Dark Sea Green, Tint of Olive

Color scheme was created by colorswall

Color codes in palette

Logotype branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f3dc14	#f3dc14	RGB(243, 220, 20)	—	—
#f4ec89	#f4ec89	RGB(244, 236, 137)	—	—
#7e7106	#7e7106	RGB(126, 113, 6)	—	—
#6abc86	#6abc86	RGB(106, 188, 134)	—	—
#a7d3a3	#a7d3a3	RGB(167, 211, 163)	—	—
#918307	#918307	RGB(145, 131, 7)	—	—

8 color pairs have low contrast and need improvement which may impact readability.