Brand identity code logotype branding palette

0.29k

Created at 08/14/2020 19:33

The palette consists of Light, Semi dark colors. Accent colors #04abfb and #5d4438. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #5D4438 (darkest) to #B4CFD8 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04ABFB, #04DCC4, #4186F9, #5D4438, #5E8AA8, #B4CFD8

Palette Brand identity code logotype branding palette combines 6 color codes:

HEX: #04abfb, RGB: (4, 171, 251); HEX: #4186f9, RGB: (65, 134, 249); HEX: #04dcc4, RGB: (4, 220, 196)

HEX: #5e8aa8, RGB: (94, 138, 168); HEX: #b4cfd8, RGB: (180, 207, 216); HEX: #5d4438, RGB: (93, 68, 56)

Simplified version of palette colors

Shade of Deep Sky Blue, Tint of Dodger Blue, Shade of Turquoise, Tint of Steel Blue, Shade of Light Blue, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Brand identity code logotype branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04abfb	#04abfb	RGB(4, 171, 251)	—	—
#4186f9	#4186f9	RGB(65, 134, 249)	—	—
#04dcc4	#04dcc4	RGB(4, 220, 196)	—	—
#5e8aa8	#5e8aa8	RGB(94, 138, 168)	—	—
#b4cfd8	#b4cfd8	RGB(180, 207, 216)	—	—
#5d4438	#5d4438	RGB(93, 68, 56)	—	—

6 color pairs have low contrast and need improvement which may impact readability.