Intimate healthcare branding dtc palette

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Created at 05/01/2020 13:55

The palette consists of Light, Dark, Semi dark colors. Accent colors #c1853f and #efcba0. Palette has Warm colors temperature.

By lightness, this palette runs from #4C1C34 (darkest) to #EFCBA0 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 63°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #4C1C34, #5D2F30, #947761, #C1853F, #CBB59F, #EFCBA0

Palette Intimate healthcare branding dtc palette combines 6 color codes:

HEX: #c1853f, RGB: (193, 133, 63); HEX: #efcba0, RGB: (239, 203, 160); HEX: #4c1c34, RGB: (76, 28, 52)

HEX: #947761, RGB: (148, 119, 97); HEX: #cbb59f, RGB: (203, 181, 159); HEX: #5d2f30, RGB: (93, 47, 48)

Simplified version of palette colors

Shade of Peru, Shade of Navajo White, Shade of Purple, Shade of Grey, Tint of Tan, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Intimate healthcare branding dtc palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c1853f	#c1853f	RGB(193, 133, 63)	—	—
#efcba0	#efcba0	RGB(239, 203, 160)	—	—
#4c1c34	#4c1c34	RGB(76, 28, 52)	—	—
#947761	#947761	RGB(148, 119, 97)	—	—
#cbb59f	#cbb59f	RGB(203, 181, 159)	—	—
#5d2f30	#5d2f30	RGB(93, 47, 48)	—	—

4 color pairs have low contrast and need improvement which may impact readability.