Marketing website branding content

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Created at 05/02/2020 10:43

The palette consists of Dark, Light, Semi dark colors. Accent colors #0805e0 and #80b068. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #181FB5 (darkest) to #ACC3BF (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0805E0, #181FB5, #545452, #80B068, #ACC3BF, #F0868E

Palette Marketing website branding content combines 6 color codes:

HEX: #0805e0, RGB: (8, 5, 224); HEX: #f0868e, RGB: (240, 134, 142); HEX: #181fb5, RGB: (24, 31, 181)

HEX: #80b068, RGB: (128, 176, 104); HEX: #acc3bf, RGB: (172, 195, 191); HEX: #545452, RGB: (84, 84, 82)

Simplified version of palette colors

Tint of Medium Blue, Tint of Light Coral, Tint of Medium Blue, Shade of Dark Sea Green, Shade of Powder Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Marketing website branding content color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0805e0	#0805e0	RGB(8, 5, 224)	—	—
#f0868e	#f0868e	RGB(240, 134, 142)	—	—
#181fb5	#181fb5	RGB(24, 31, 181)	—	—
#80b068	#80b068	RGB(128, 176, 104)	—	—
#acc3bf	#acc3bf	RGB(172, 195, 191)	—	—
#545452	#545452	RGB(84, 84, 82)	—	—

6 color pairs have low contrast and need improvement which may impact readability.