Brand identity branding monogram letter mark icon colours

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Created at 05/02/2020 13:05

The palette consists of Light, Semi dark colors. Accent colors #1b8c8c and #047483. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #343C34 (darkest) to #E4F4EC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 37°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #047483, #1B8C8C, #343C34, #4CA0A1, #B6CEC7, #E4F4EC

Palette Brand identity branding monogram letter mark icon colours combines 6 color codes:

HEX: #1b8c8c, RGB: (27, 140, 140); HEX: #e4f4ec, RGB: (228, 244, 236); HEX: #047483, RGB: (4, 116, 131)

HEX: #4ca0a1, RGB: (76, 160, 161); HEX: #b6cec7, RGB: (182, 206, 199); HEX: #343c34, RGB: (52, 60, 52)

Simplified version of palette colors

Tint of Dark Cyan, Shade of Honeydew, Shade of Teal, Shade of Cadet Blue, Shade of Powder Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity branding monogram letter mark icon colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1b8c8c	#1b8c8c	RGB(27, 140, 140)	—	—
#e4f4ec	#e4f4ec	RGB(228, 244, 236)	—	—
#047483	#047483	RGB(4, 116, 131)	—	—
#4ca0a1	#4ca0a1	RGB(76, 160, 161)	—	—
#b6cec7	#b6cec7	RGB(182, 206, 199)	—	—
#343c34	#343c34	RGB(52, 60, 52)	—	—

5 color pairs have low contrast and need improvement which may impact readability.