Brand identity graphic design branding logo palette

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Created at 05/02/2020 13:13

The palette consists of Light, Semi dark colors. Accent colors #319ee0 and Goshawk Grey #444444. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #444444 (darkest) to #9DCCEC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 26°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #207472, #319EE0, #444444, #7B7B7C, #9DCCEC, #BBBDC1

Palette Brand identity graphic design branding logo palette combines 6 color codes:

HEX: #319ee0, RGB: (49, 158, 224); HEX: #9dccec, RGB: (157, 204, 236); HEX: #207472, RGB: (32, 116, 114)

HEX: #7b7b7c, RGB: (123, 123, 124); HEX: #bbbdc1, RGB: (187, 189, 193); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Tint of Dodger Blue, Tint of Light Sky Blue, Tint of Teal, Shade of Grey, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity graphic design branding logo palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#319ee0	#319ee0	RGB(49, 158, 224)	—	—
#9dccec	#9dccec	RGB(157, 204, 236)	—	—
#207472	#207472	RGB(32, 116, 114)	—	—
#7b7b7c	#7b7b7c	RGB(123, 123, 124)	—	—
#bbbdc1	#bbbdc1	RGB(187, 189, 193)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

7 color pairs have low contrast and need improvement which may impact readability.