Created at 05/05/2020 08:52

Brand identity graphic design advertising branding palette

The palette consists of Light colors. Accent colors #66a42c and #3e3f50. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #3E3F50 (darkest) to #C4B4B5 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #3E3F50, #4D9A5D, #66A42C, #7CC43C, #C4B4B5, #D9AE94

Palette Brand identity graphic design advertising branding palette has combination of 6 codes colors:

HEX: #7cc43c, RGB: (124, 196, 60); HEX: #d9ae94, RGB: (217, 174, 148); HEX: #66a42c, RGB: (102, 164, 44)

HEX: #4d9a5d, RGB: (77, 154, 93); HEX: #c4b4b5, RGB: (196, 180, 181); HEX: #3e3f50, RGB: (62, 63, 80)

Simplified version of palette colors

Tint of Yellowgreen, Tint of tan, Shade of olivedrab, Shade of seashell, Tint of Silver, Tint of darkslateblue

Color scheme was created by colorswall

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Colors codes in palette

Brand identity graphic design advertising branding palette color codes HEX, RGB information in table

10 color pairs have low contrast and need improvement which may impact readability.