Brand identity graphic design advertising branding palette

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Created at 05/05/2020 08:52

The palette consists of Light, Semi dark colors. Accent colors #66a42c and #3e3f50. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #3E3F50 (darkest) to #C4B4B5 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #3E3F50, #4D9A5D, #66A42C, #7CC43C, #C4B4B5, #D9AE94

Palette Brand identity graphic design advertising branding palette combines 6 color codes:

HEX: #7cc43c, RGB: (124, 196, 60); HEX: #d9ae94, RGB: (217, 174, 148); HEX: #66a42c, RGB: (102, 164, 44)

HEX: #4d9a5d, RGB: (77, 154, 93); HEX: #c4b4b5, RGB: (196, 180, 181); HEX: #3e3f50, RGB: (62, 63, 80)

Simplified version of palette colors

Shade of Yellow Green, Shade of Tan, Tint of Olive Drab, Tint of Sea Green, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity graphic design advertising branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7cc43c	#7cc43c	RGB(124, 196, 60)	—	—
#d9ae94	#d9ae94	RGB(217, 174, 148)	—	—
#66a42c	#66a42c	RGB(102, 164, 44)	—	—
#4d9a5d	#4d9a5d	RGB(77, 154, 93)	—	—
#c4b4b5	#c4b4b5	RGB(196, 180, 181)	—	—
#3e3f50	#3e3f50	RGB(62, 63, 80)	—	—

10 color pairs have low contrast and need improvement which may impact readability.