Branding iconography website colors palette

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Created at 09/17/2019 13:29

The palette consists of Light, Semi dark colors. Accent colors #ade3fc and #774e49. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #095C7A (darkest) to #ADE3FC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #095C7A, #0B6A8D, #12ABE3, #774E49, #ADCCD4, #ADE3FC

Palette Branding iconography website colors palette combines 6 color codes:

HEX: #12abe3, RGB: (18, 171, 227); HEX: #ade3fc, RGB: (173, 227, 252); HEX: #095c7a, RGB: (9, 92, 122)

HEX: #774e49, RGB: (119, 78, 73); HEX: #adccd4, RGB: (173, 204, 212); HEX: #0b6a8d, RGB: (11, 106, 141)

Simplified version of palette colors

Shade of Deep Sky Blue, Tint of Light Blue, Tint of Dark Slate Gray, Tint of Brown, Shade of Light Blue, Shade of Steel Blue

Color scheme was created by colorswall

Color codes in palette

Branding iconography website colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#12abe3	#12abe3	RGB(18, 171, 227)	—	—
#ade3fc	#ade3fc	RGB(173, 227, 252)	—	—
#095c7a	#095c7a	RGB(9, 92, 122)	—	—
#774e49	#774e49	RGB(119, 78, 73)	—	—
#adccd4	#adccd4	RGB(173, 204, 212)	—	—
#0b6a8d	#0b6a8d	RGB(11, 106, 141)	—	—

6 color pairs have low contrast and need improvement which may impact readability.